According to the San Francisco Chronicle, the California Milk Processor board is infusing select bus stations with the scent of chocolate chip cookies. The hope is that the aroma of cookies will entice riders to go out and buy a gallon of the white stuff. Of course, all sorts of concerns are cropping up around the novel milk campaign—from whether all people like the scent of chocolate chip cookies, to how the scent will affect people with chemical sensitivities. The other pervading concern is how the fragrance of vagrants will blend with the chocolatey scent. Surprisingly, this isn't the first time scents have been used at bus stations as part of an advertising campaign. British bus stations used a lemon scent last year to promote a new citrus drink.Â Click here to read more, via Adfreak.
Milk: It does a bus station good
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December 04, 2006 - 06:35am