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Milk: It does a bus station good

According to the San Francisco Chronicle, the California Milk Processor board is infusing select bus stations with the scent of chocolate chip cookies. The hope is that the aroma of cookies will entice riders to go out and buy a gallon of the white stuff. Of course, all sorts of concerns are cropping up around the novel milk campaign—from whether all people like the scent of chocolate chip cookies, to how the scent will affect people with chemical sensitivities. The other pervading concern is how the fragrance of vagrants will blend with the chocolatey scent. Surprisingly, this isn't the first time scents have been used at bus stations as part of an advertising campaign. British bus stations used a lemon scent last year to promote a new citrus drink.  Click here to read more, via Adfreak.

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Tips For Baking Perfect Cookies
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Perfect cookies are within your grasp. Just grab your measuring cups and get started. Special thanks to the Institute of Culinary Education.

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Netflix's Most-Binged Shows of 2017, Ranked
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Netflix might know your TV habits better than you do. Recently, the entertainment company's normally tight-lipped number-crunchers looked at user data collected between November 1, 2016 and November 1, 2017 to see which series people were powering through and which ones they were digesting more slowly. By analyzing members’ average daily viewing habits, they were able to determine which programs were more likely to be “binged” (or watched for more than two hours per day) and which were more often “savored” (or watched for less than two hours per day) by viewers.

They found that the highest number of Netflix bingers glutted themselves on the true crime parody American Vandal, followed by the Brazilian sci-fi series 3%, and the drama-mystery 13 Reasons Why. Other shows that had viewers glued to the couch in 2017 included Anne with an E, the Canadian series based on L. M. Montgomery's 1908 novel Anne of Green Gables, and the live-action Archie comics-inspired Riverdale.

In contrast, TV shows that viewers enjoyed more slowly included the Emmy-winning drama The Crown, followed by Big Mouth, Neo Yokio, A Series of Unfortunate Events, GLOW, Friends from College, and Ozark.

There's a dark side to this data, though: While the company isn't around to judge your sweatpants and the chip crumbs stuck to your couch, Netflix is privy to even your most embarrassing viewing habits. The company recently used this info to publicly call out a small group of users who turned their binges into full-fledged benders:

Oh, and if you're the one person in Antarctica binging Shameless, the streaming giant just outed you, too.

Netflix broke down their full findings in the infographic below and, Big Brother vibes aside, the data is pretty fascinating. It even includes survey data on which shows prompted viewers to “Netflix cheat” on their significant others and which shows were enjoyed by the entire family.

Netflix infographic "The Year in Bingeing"
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