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Who's Jonny? I think we found him!

So Jonny seems to have disappeared again, but I'm still pondering what to do about him. Reader Jason (who actually leaves his name as "Jason!", love that) suggested we do things the proper way, by filling out the legal forms, which he helpfully provided. The problem is, these seem to apply only to email, not comment spam, and I don't know if they'd matter to a huge company like Layered Technologies. We could write a filthy parody song about Jonny (as these folks did), but that seems like too much work and we suspect Jonny wouldn't appreciate the humor.

I did find out three more crucial pieces of information about Jonny, though. One: He has an interest in books and education, as is evidenced by his appearance here and on the American Library Association website, but he's a well-rounded fellow who also likes car racing. (Indeed, his interests are legion.) Two: why he's doing this:

The answer, oddly enough, is that the spammers weren't trying to win the attention of the bloggers or their readerships. They were trying to win the attention of Google, like the high school bully beating up the class nerd to impress the homecoming queen. The nerd feels violated, but the truth is that it isn't really about him at all.

The spammers were exploiting the fact that open comment forums on the Web let bloggers post HTML for free. And not just any Web pages: These are heavily valued by Google's PageRank algorithm, thanks to the chronic interlinking of the blogosphere. If you could convince one of those bloggers to link to your new site, you'd have instant credibility. And if you could persuade dozens of bloggers to place links, you'd be an overnight PageRank sensation. Because so much of the Web's traffic now funnels through Google's search engine, that higher ranking translates directly into more "customers" for the spammer.

Three: I can not believe this, but I have found a name, location, email address, and cell phone number associated with the domain name who is a REAL PERSON NAMED JON.

But if you want to hear about that you'll have to check in tomorrow for the next installment in our continuing saga.

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Animals
Why Tiny 'Hedgehog Highways' Are Popping Up Around London
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Hedgehogs as pets have gained popularity in recent years, but in many parts of the world, they're still wild animals. That includes London, where close to a million of the creatures roam streets, parks, and gardens, seeking out wood and vegetation to take refuge in. Now, Atlas Obscura reports that animal activists are transforming the city into a more hospitable environment for hedgehogs.

Barnes Hedgehogs, a group founded by Michel Birkenwald in the London neighborhood of Barnes four years ago, is responsible for drilling tiny "hedgehog highways" through walls around London. The passages are just wide enough for the animals to climb through, making it easier for them to travel from one green space to the next.

London's wild hedgehog population has seen a sharp decline in recent decades. Though it's hard to pin down accurate numbers for the elusive animals, surveys have shown that the British population has dwindled by tens of millions since the 1950s. This is due to factors like human development and habitat destruction by farmers who aren't fond of the unattractive shrubs, hedges, and dead wood that hedgehogs use as their homes.

When such environments are left to grow, they can still be hard for hedgehogs to access. Carving hedgehog highways through the stone partitions and wooden fences bordering parks and gardens is one way Barnes Hedgehogs is making life in the big city a little easier for its most prickly residents.

[h/t Atlas Obscura]

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Big Questions
Where Should You Place the Apostrophe in President's Day?
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Happy Presidents’ Day! Or is it President’s Day? Or Presidents Day? What you call the national holiday depends on where you are, who you’re honoring, and how you think we’re celebrating.

Saying "President’s Day" infers that the day belongs to a singular president, such as George Washington or Abraham Lincoln, whose birthdays are the basis for the holiday. On the other hand, referring to it as "Presidents’ Day" means that the day belongs to all of the presidents—that it’s their day collectively. Finally, calling the day "Presidents Day"—plural with no apostrophe—would indicate that we’re honoring all POTUSes past and present (yes, even Andrew Johnson), but that no one president actually owns the day.

You would think that in the nearly 140 years since "Washington’s Birthday" was declared a holiday in 1879, someone would have officially declared a way to spell the day. But in fact, even the White House itself hasn’t chosen a single variation for its style guide. They spelled it “President’s Day” here and “Presidents’ Day” here.


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Maybe that indecision comes from the fact that Presidents Day isn’t even a federal holiday. The federal holiday is technically still called “Washington’s Birthday,” and states can choose to call it whatever they want. Some states, like Iowa, don’t officially acknowledge the day at all. And the location of the punctuation mark is a moot point when individual states choose to call it something else entirely, like “George Washington’s Birthday and Daisy Gatson Bates Day” in Arkansas, or “Birthdays of George Washington/Thomas Jefferson” in Alabama. (Alabama loves to split birthday celebrations, by the way; the third Monday in January celebrates both Martin Luther King, Jr., and Robert E. Lee.)

You can look to official grammar sources to declare the right way, but even they don’t agree. The AP Stylebook prefers “Presidents Day,” while Chicago Style uses “Presidents’ Day.”

The bottom line: There’s no rhyme or reason to any of it. Go with what feels right. And even then, if you’re in one of those states that has chosen to spell it “President’s Day”—Washington, for example—and you use one of the grammar book stylings instead, you’re still technically wrong.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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