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And another thing about spam

I've been reading about spam a lot lately -- also, about SPAM, which is how Hormel capitalizes it -- because I'm writing about the origins of both for one of our upcoming books. Today, let's focus on the computer-related stuff, since that's what I'm so up in arms about these days:

In 1970, the members of Monty Python's Flying Circus came up with one of their most beloved and inadvertently prescient sketches, in which a customer in a restaurant desperately tries to order something that doesn't contain SPAM, only to find that pretty much everything on the menu features it. Also in the course of his ill-fated dinner, a nearby party of Vikings "“ hey, we did say it was Monty Python "“ breaks into song: "SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, lovely SPAM! Wonderful SPAM!" Clearly, repetition is funny. Also, and more relevant for the relationship between SPAM and email, repetition is annoying.

Apparently, the first people to make the connection between repetitive SPAM and repetitive email were enormous geeks, by which we mean to say they were players in "multi-user dungeons," or very early predecessors of games like World of Warcraft. Brad Templeton, who has done meticulous research on the topic, writes:

"The term spamming got used to apply to a few different behaviors. One was to flood the computer with too much data to crash it. Another was to "˜spam the database' by having a program create a huge number of objects, rather then creating them by hand. And the term was sometimes used to mean simply flooding a chat session with a bunch of text inserted by a program (commonly called a "˜bot' today) or just by inserting a file instead of your own real time typing output. "¦ When the ability to input a whole file to the chat system was implemented, people would annoy others by dumping the words to the Monty Python SPAM Song. "¦ Another report describes indirectly a person simply typing "˜spam, spam...' in a MUD with a keyboard macro until being thrown off around 1985."

Early spam consisted of mass invitations to parties, broad anti-war messages ("THERE IS NO WAY TO PEACE. PEACE IS THE WAY"), and appeals for college tuition funding. The classic "MAKE MONEY FAST" appeared as a USENET post in the '80s, Templeton says, but as a one-off, not a constant barrage of email. Then, 1994, USENET users were warned of a "Global Alert for All: Jesus is Coming Soon" in every single newsgroup. (Hey, if Jesus were really coming, wouldn't you want to make sure everyone knew?) Until then spam had at least been somewhat avoidable. What a quaint era that was.

On the Monty Python menu:

* Egg and bacon
* Egg, sausage and bacon
* Egg and SPAM
* Egg, bacon and SPAM
* Egg, bacon, sausage and SPAM
* SPAM, bacon, sausage and SPAM
* SPAM, egg, SPAM, SPAM, bacon and SPAM
* SPAM, SPAM, SPAM, egg, and SPAM
* SPAM, SPAM, SPAM, SPAM, SPAM, SPAM, baked beans, SPAM, SPAM, SPAM and SPAM
* Lobster thermidor aux crevettes with a Mornay sauce served in the Provençale manner with shallots and aubergines, garnished with truffle paté, brandy and with a fried egg on top and SPAM

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Maynard L. Parker/Courtesy of The Huntington Library in San Marino, California
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History
The Concept of the American 'Backyard' is Newer Than You Think
A home in Long Beach, California, in the 1950s.
A home in Long Beach, California, in the 1950s.
Maynard L. Parker/Courtesy of The Huntington Library in San Marino, California

Backyards are as American as apple pie and baseball. If you live in a suburban or rural area, chances are good that you have a lawn, and maybe a pool, some patio furniture, and a grill to boot.

This wasn’t always the case, though. As Smithsonian Insider reports, it wasn’t until the 1950s that Americans began to consider the backyard an extension of the home, as well as a space for recreation and relaxation. After World War II, Americans started leaving the big cities and moving to suburban homes that came equipped with private backyards. Then, after the 40-hour work week was implemented and wages started to increase, families started spending more money on patios, pools, and well-kept lawns, which became a “symbol of prosperity” in the 1950s, according to a new Smithsonian Institution exhibit.

A man mows his lawn in the 1950s
In this photo from the Smithsonian Institution's exhibit, a man mows his lawn in Long Beach, California, in the 1950s.
Maynard L. Parker/Courtesy of The Huntington
Library in San Marino, California

Entitled "Patios, Pools, & the Invention of the American Back Yard," the exhibition includes photographs, advertisements, and articles about backyards from the 1950s and 1960s. The traveling display is currently on view at the Temple Railroad & Heritage Museum in Temple, Texas, and from there it will head to Hartford, Connecticut, in December.

Prior to the 1950s, outdoor yards were primarily workspaces, MLive.com reports. Some families may have had a vegetable garden, but most yards were used to store tools, livestock, and other basic necessities.

The rise of the backyard was largely fueled by materials that were already on hand, but hadn’t been accessible to the average American during World War II. As Smithsonian Insider notes, companies that had manufactured aluminum and concrete for wartime efforts later switched to swimming pools, patio furniture, and even grilling utensils.

A family eats at a picnic table in the 1960s
A family in Mendham, New Jersey, in the 1960s
Molly Adams/Courtesy of the Smithsonian Institution, Archives of American Gardens, Maida Babson Adams American Garden Collection

At the same time, DIY projects started to come into fashion. According to an exhibit caption of a Popular Mechanics article from the 1950s, “‘Doing-it-yourself’ was advertised as an enjoyable and affordable way for families to individualize their suburban homes.” The magazine wrote at the time that “patios, eating areas, places for play and relaxation are transforming back yards throughout the nation.”

The American backyard continues to grow to this day. As Bloomberg notes, data shows that the average backyard grew three years in a row, from 2015 to 2017. The average home last year had 7048 square feet of outdoor space—plenty of room for a sizable Memorial Day cookout.

[h/t Smithsonian Insider]

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