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Adventures in Advertising

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"Picture a box. Not just any box "“ a huge box. A performance art piece, dropped in Central Park and Trafalgar Square and Fisherman's Wharf. People from all over the world will step inside the box. Then they'll explain to a live web camera why their current bank keeps them 'in a box' by offering cookie-cutter products and services. People can tune in online. It will be a viral sensation."

Welcome to advertising in the 21st century.

That's an actual story from an actual meeting I was lucky enough to attend in 2004. This kind of nonsense, where a terrible idea was crowned "viral" by virtue of not being a TV commercial, makes the good ideas shine even brighter.  But "non-traditional" isn't always a euphemism for "bad."

Starwood is opening a new line of loft-style hotels, called aloft. You shouldn't care and probably don't. But rather than just churn out press releases heralding the arrival of more rooms for rent, Starwood decided to simultaneously build a virtual replica in Second Life to generate interest. They piqued mine.

You might be wondering what Second Life is. Sara Van Gorden will explain. She's a developer for The Electric Sheep Company, the folks developing Virtual Aloft.

"Second Life (or 'SL' for short) is, precisely, a virtual world, where you can create literally anything you can imagine. SL has a built-in 3D modeling engine, the ability to upload textures to apply to your 3D creations, a scripting language heavily based on C++ to make your creations functional...and is unique in the fact that the intellectual property rights to your creations are yours and yours alone, not the game company's."

Today Second Life has 280,000 active residents. If you're one of them, you can wander over to see progress on aloft. If you're not, you can follow along via the Virtual Aloft blog.

Starwood has plenty of company in Second Life. You can buy your digital self digital t-shirts at American Apparel. Suzanne Vega recently performed. And the avatar version of Nextel co-founder/Virginia Governor/likely 2008 Presidential candiate Mark Warner stopped by to chat with voters.

As for the performance art box/bank ad, that never materialized. As a result, banks continue to offer cookie-cutter products and services, and the disenchanted banking public has no outlet for their frustration. The man behind the box idea was fired about a month later.

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science
6 Radiant Facts About Irène Joliot-Curie
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Hulton Archive/Getty Images

Though her accomplishments are often overshadowed by those of her parents, the elder daughter of Marie and Pierre Curie was a brilliant researcher in her own right.

1. SHE WAS BORN TO, AND FOR, GREATNESS.

A black and white photo of Irene and Marie Curie in the laboratory in 1925.
Irène and Marie in the laboratory, 1925.
Wellcome Images, Wikimedia Commons // CC BY 4.0

Irène’s birth in Paris in 1897 launched what would become a world-changing scientific dynasty. A restless Marie rejoined her loving husband in the laboratory shortly after the baby’s arrival. Over the next 10 years, the Curies discovered radium and polonium, founded the science of radioactivity, welcomed a second daughter, Eve, and won a Nobel Prize in Physics. The Curies expected their daughters to excel in their education and their work. And excel they did; by 1925, Irène had a doctorate in chemistry and was working in her mother’s laboratory.

2. HER PARENTS' MARRIAGE WAS A MODEL FOR HER OWN.

Like her mother, Irène fell in love in the lab—both with her work and with another scientist. Frédéric Joliot joined the Curie team as an assistant. He and Irène quickly bonded over shared interests in sports, the arts, and human rights. The two began collaborating on research and soon married, equitably combining their names and signing their work Irène and Frédéric Joliot-Curie.

3. SHE AND HER HUSBAND WERE AN UNSTOPPABLE PAIR.

Black and white photo of Irène and Fréderic Joliot-Curie working side by side in their laboratory.
Bibliothèque Nationale de France, Wikimedia Commons // Public Domain

Their passion for exploration drove them ever onward into exciting new territory. A decade of experimentation yielded advances in several disciplines. They learned how the thyroid gland absorbs radioiodine and how the body metabolizes radioactive phosphates. They found ways to coax radioactive isotopes from ordinarily non-radioactive materials—a discovery that would eventually enable both nuclear power and atomic weaponry, and one that earned them the Nobel Prize in Chemistry in 1935.

4. THEY FOUGHT FOR JUSTICE AND PEACE.

The humanist principles that initially drew Irène and Frédéric together only deepened as they grew older. Both were proud members of the Socialist Party and the Comité de Vigilance des Intellectuels Antifascistes (Vigilance Committee of Anti-Fascist Intellectuals). They took great pains to keep atomic research out of Nazi hands, sealing and hiding their research as Germany occupied their country, Irène also served as undersecretary of state for scientific research of the Popular Front government.

5. SHE WAS NOT CONTENT WITH THE STATUS QUO.

Irène eventually scaled back her time in the lab to raise her children Hélène and Pierre. But she never slowed down, nor did she stop fighting for equality and freedom for all. Especially active in women’s rights groups, she became a member of the Comité National de l'Union des Femmes Françaises and the World Peace Council.

6. SHE WORKED HERSELF TO DEATH.

Irène’s extraordinary life was a mirror of her mother’s. Tragically, her death was, too. Years of watching radiation poisoning and cancer taking their toll on Marie never dissuaded Irène from her work. In 1956, dying of leukemia, she entered the Curie Hospital, where she followed her mother’s luminous footsteps into the great beyond.

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Live Smarter
You Can Now Order Food Through Facebook
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iStock

After a bit of controversy over its way of aggregating news feeds and some questionable content censoring policies, it’s nice to have Facebook roll out a feature everyone can agree on: allowing you to order food without leaving the social media site.

According to a press release, Facebook says that the company decided to begin offering food delivery options after realizing that many of its users come to the social media hub to rate and discuss local eateries. Rather than hop from Facebook to the restaurant or a delivery service, you’ll be able to stay within the app and select from a menu of food choices. Just click “Order Food” from the Explore menu on a desktop interface or under the “More” option on Android or iOS devices. There, you’ll be presented with options that will accept takeout or delivery orders, as well as businesses participating with services like Delivery.com or EatStreet.

If you need to sign up and create an account with Delivery.com or Jimmy John’s, for example, you can do that without leaving Facebook. The feature is expected to be available nationally, effective immediately.

[h/t Forbes]

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