I don't know if this is a hoax or not, but I saw it on Popgadget, and figured it was too funny-looking not to post about. It's a genius idea, though: a motorized cooler that runs on gas or electric, costs about $350, comes in a variety of colors, and goes up to 15 miles per hour! And apparently, they're working on a wagon so your pup can ride along. Better still, the so-called vehicle is light enough that you can still tote it about when you're sick of puttering along.
Of course, I haven't really seen any marketing for the thing just yet. If they're looking for product placement opportunities, I'd suggest they try to get their invention in the new Transformers movie. I'd see it acting as the "super cool" mom that provides ice-cold fruit and beverages every time the younger Transformers need a break.