CLOSE
Original image

Fun Ticker Symbols

Original image

Yesterday's USA Today had an interesting article by Matt Krantz about companies getting cute with their stock market ticker symbols. Earlier this week, Harley-Davidson began trading under the symbol "HOG," instead of their old "HDI."

Some others mentioned in the article:

BID - Sotheby's
BUD - Anheuser-Busch
CAKE - Cheesecake Factory
DISH - Echostar
DNA - Genentech
LUV - Southwest Airlines
YUM - Yum Brands (Pizza Hut holding company)
ZEUS - Olympic Steel

The Southwest symbol, LUV, has been around since 1975. They were somewhat ahead of their time with the fun ticker. I guess it's no surprise that the company has maintained an image as the fun airline for so many years.

Krantz did explain that these fun ticker symbols don't seem to have an impact on investors. Although he went on to give an example of a symbol that seemed to backfire, when video game maker Majesco changed its symbol to COOL in 2005. Its stock has fallen by 85% since the change.

Speaking of backfiring, I guess mental_floss would need to be careful with our symbol if we ever went public. Some abbreviations for the name aren't so flattering.

Original image
Little Baby's Ice Cream
arrow
Food
Pizza and Cricket Cake Are Just Some of the Odd Flavors You'll Find at This Philadelphia Ice Cream Shop
Original image
Little Baby's Ice Cream

Ice cream flavors can get pretty out-there, thanks to the growing number of creative scoop shops willing to take risks and broaden their customers’ horizons beyond chocolate, vanilla, and strawberry. Intrepid foodies can cool off with frozen treats that taste like horseradish, foie gras, and avocado, while Philadelphia's Little Baby’s Ice Cream is pushing the boundaries of taste with chilly offerings like everything bagel, Maryland BBQ, ranch, and cricket cake.

Cricket-flavored ice cream, created by Philadelphia-based Little Baby's Ice Cream
Little Baby's Ice Cream

Everything Bagel-flavored ice cream, created by Philadelphia-based Little Baby's Ice Cream
Little Baby's Ice Cream

As Lonely Planet News reports, Little Baby’s Ice Cream launched its first signature “oddball” ice cream—Earl Grey sriracha—in 2011. Since then, its rotating menu has only gotten quirkier. In addition to the aforementioned flavors, customers who swing by Little Baby’s this summer can even try pizza ice cream.

The store created the savory flavor in 2011, to celebrate neighborhood eatery Pizza Brain’s inclusion into Guinness World Records for its vast collection of pizza memorabilia. The savory, Italian-esque snack is made from ingredients like tomato, basil, oregano, salt, and garlic—and yes, it actually tastes like pizza, Little Baby’s co-owner Pete Angevine told Lonely Planet News.

Pizza-flavored ice cream, made by Philadelphia-based Little Baby's Ice Cream
Little Baby's Ice Cream

“Frequently, folks will see it on the menu and be incredulous, then be convinced to taste it, giggle, talk about how surprised they are that it really tastes just like pizza … and then order something else,” Angevine said. “That’s just fine. Just as often though, they’ll end up getting a pizza milkshake!”

Little Baby’s flagship location is in Philadelphia's East Kensington neighborhood, but customers can also sample their unconventional goods at additional outposts in West Philadelphia, Baltimore, and a pop-up stand in Washington, D.C.’s Union Market. Just make sure to bring along a sense of adventure, and to leave your preconceived notions of what ice cream should taste like at home.

[h/t Lonely Planet]

Original image
Warby Parker
arrow
Space
Warby Parker Is Giving Away Free Eclipse Glasses in August
Original image
Warby Parker

When this year’s rare “all-American” total solar eclipse comes around on August 21, you’ll want to be prepared. Whether you’re chasing the eclipse to Kentucky or viewing it from your backyard, you’ll need a way to watch it safely. That means an eclipse filter over your telescope, or specially designed eclipse glasses.

For the latter, you can just show up at your nearest Warby Parker, and their eye experts will hand over a pair of eclipse glasses. The stores are giving out the free eye protectors throughout August. The company’s Nashville store is also having an eclipse party to view the celestial event on the day-of.

Get your glasses early, because you don’t want to miss out on this eclipse, which will cross the continental U.S. from Oregon to South Carolina. There are only so many total solar eclipses you’ll get to see in your lifetime, after all.

SECTIONS

More from mental floss studios