Fun Ticker Symbols

Yesterday's USA Today had an interesting article by Matt Krantz about companies getting cute with their stock market ticker symbols. Earlier this week, Harley-Davidson began trading under the symbol "HOG," instead of their old "HDI."

Some others mentioned in the article:

BID - Sotheby's
BUD - Anheuser-Busch
CAKE - Cheesecake Factory
DISH - Echostar
DNA - Genentech
LUV - Southwest Airlines
YUM - Yum Brands (Pizza Hut holding company)
ZEUS - Olympic Steel

The Southwest symbol, LUV, has been around since 1975. They were somewhat ahead of their time with the fun ticker. I guess it's no surprise that the company has maintained an image as the fun airline for so many years.

Krantz did explain that these fun ticker symbols don't seem to have an impact on investors. Although he went on to give an example of a symbol that seemed to backfire, when video game maker Majesco changed its symbol to COOL in 2005. Its stock has fallen by 85% since the change.

Speaking of backfiring, I guess mental_floss would need to be careful with our symbol if we ever went public. Some abbreviations for the name aren't so flattering.

The Simple Way to Reheat Your French Fries and Not Have Them Turn Into a Soggy Mess

Some restaurant dishes are made to be doggy-bagged and reheated in the microwave the next day. Not French fries: The more crispy and delectable they are when they first arrive on your table, the more of a soggy disappointment they’ll be when you try to revive them at home. But as The Kitchn recently shared, there’s a secret to making leftover fries you’ll actually enjoy eating.

The key is to avoid the microwave altogether. Much of the appeal of fries comes from their crunchy, golden-brown exterior and their creamy potato center. This texture contrast is achieved by deep-frying, and all it takes is a few rotations around a microwave to melt it away. As the fries heat up, they create moisture, transforming all those lovely crispy parts into a flabby mess.

If you want your fries to maintain their crunch, you need to recreate the conditions they were cooked in initially. Set a large pan filled with about 2 tablespoons of oil for every 1 cup of fries you want to cook over medium-high heat. When you see the oil start to shimmer, add the fries in a single layer. After about a minute, flip them over and allow them to cook for half a minute to a minute longer.

By heating up fries with oil in a skillet, you produce something called the Maillard Reaction: This happens when high heat transforms proteins and sugars in food, creating the browning effect that gives fried foods their sought-after color, texture, and taste.

After your fries are nice and crisp, pull them out of the pan with tongs or a spatula, set them on a paper towel to absorb excess oil, and sprinkle them with salt. Now all you need is a perfect burger to feel like you’re eating a restaurant-quality meal at home.

[h/t The Kitchn]

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