Is this a joke?!

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What in the name of Kabballah is going on here? While I've been stunned/fascinated by the sustained growth of the "energy drink market" (and particularly the drinks from these guys), I was completely blindsided by the introduction of the Kabballah Energy Drink. What's particularly confusing to me is that unlike other sacrilicious beverages like HeBrew (The Chosen Beer), this Kabballah liquid seems to come packaged 100% free of irony. According to the ingredient list however, it does contain plenty of caffeine, taurine and Kabbalah Water—an "extremely pure mountain spring water "¦ [that] possesses restorative and healing properties." As for what's responsible for delivering that extra kick of energy to your system, I'm guessing it's 80% caffeine, 20% the lightning that God is hurling in your direction.
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August 15, 2006 - 5:40am
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