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World Cup Stats

Now that the US is out of the World Cup, the US viewing results are in. While I didn't find these numbers shocking, I was kind of surprised by the last two points. Keep in mind, 32 billion people the world over are expected to have watched the 64 World Cup matches on TV by the time the final is played on Sunday 9 July.
According to Rasmussen Reports:

Despite a high level of media coverage for the World Cup soccer tournament, three-fourths of Americans (78%) are not following the action very closely if at all.

Out of 1,000 adults surveyed just 6% are following the tournament very closely.

Nine percent (9%) of men are paying close attention along with 3% of women.

The Super Bowl remains the biggest sport championship in terms of fan appeal. Thirty-five percent (35%) of Americans say it's their favorite championship to watch.

The World Series is the only other championship to reach double digits—12% of adults say it's their favorite.

Despite the general lack of interest in the World Cup by the US audience, the soccer tournament is more popular than the NBA basketball championship and the NHL's Stanley Cup hockey title. Both of those events were being held at the same time as the World Cup.

The survey was conducted before the U.S. soccer team was eliminated.

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Little Baby's Ice Cream
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Food
Pizza and Cricket Cake Are Just Some of the Odd Flavors You'll Find at This Philadelphia Ice Cream Shop
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Little Baby's Ice Cream

Ice cream flavors can get pretty out-there, thanks to the growing number of creative scoop shops willing to take risks and broaden their customers’ horizons beyond chocolate, vanilla, and strawberry. Intrepid foodies can cool off with frozen treats that taste like horseradish, foie gras, and avocado, while Philadelphia's Little Baby’s Ice Cream is pushing the boundaries of taste with chilly offerings like everything bagel, Maryland BBQ, ranch, and cricket cake.

Cricket-flavored ice cream, created by Philadelphia-based Little Baby's Ice Cream
Little Baby's Ice Cream

Everything Bagel-flavored ice cream, created by Philadelphia-based Little Baby's Ice Cream
Little Baby's Ice Cream

As Lonely Planet News reports, Little Baby’s Ice Cream launched its first signature “oddball” ice cream—Earl Grey sriracha—in 2011. Since then, its rotating menu has only gotten quirkier. In addition to the aforementioned flavors, customers who swing by Little Baby’s this summer can even try pizza ice cream.

The store created the savory flavor in 2011, to celebrate neighborhood eatery Pizza Brain’s inclusion into Guinness World Records for its vast collection of pizza memorabilia. The savory, Italian-esque snack is made from ingredients like tomato, basil, oregano, salt, and garlic—and yes, it actually tastes like pizza, Little Baby’s co-owner Pete Angevine told Lonely Planet News.

Pizza-flavored ice cream, made by Philadelphia-based Little Baby's Ice Cream
Little Baby's Ice Cream

“Frequently, folks will see it on the menu and be incredulous, then be convinced to taste it, giggle, talk about how surprised they are that it really tastes just like pizza … and then order something else,” Angevine said. “That’s just fine. Just as often though, they’ll end up getting a pizza milkshake!”

Little Baby’s flagship location is in Philadelphia's East Kensington neighborhood, but customers can also sample their unconventional goods at additional outposts in West Philadelphia, Baltimore, and a pop-up stand in Washington, D.C.’s Union Market. Just make sure to bring along a sense of adventure, and to leave your preconceived notions of what ice cream should taste like at home.

[h/t Lonely Planet]

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Warby Parker
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Space
Warby Parker Is Giving Away Free Eclipse Glasses in August
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Warby Parker

When this year’s rare “all-American” total solar eclipse comes around on August 21, you’ll want to be prepared. Whether you’re chasing the eclipse to Kentucky or viewing it from your backyard, you’ll need a way to watch it safely. That means an eclipse filter over your telescope, or specially designed eclipse glasses.

For the latter, you can just show up at your nearest Warby Parker, and their eye experts will hand over a pair of eclipse glasses. The stores are giving out the free eye protectors throughout August. The company’s Nashville store is also having an eclipse party to view the celestial event on the day-of.

Get your glasses early, because you don’t want to miss out on this eclipse, which will cross the continental U.S. from Oregon to South Carolina. There are only so many total solar eclipses you’ll get to see in your lifetime, after all.

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