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A 50% Stake in Domino’s Pizza Was Once Traded for a Used VW Beetle

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Daven Hiskey runs the wildly popular interesting fact website Today I Found Out. To subscribe to his "Daily Knowledge" newsletter, click here.

It happened in 1961—just a little under a year after brothers Tom and James Monaghan had purchased a pizza restaurant, DomiNick’s, for $500. After eight months of running the business as a partnership, James Monaghan decided to trade his stake to his brother for a used Volkswagen Beetle.

Fast-forward 38 years, and Tom Monaghan decided to retire and sell most of the company that was now known as Domino’s Pizza. He got a bit more than the price of a used Volkswagen Beetle, though: He sold 93 percent of the company for $1 billion. One can only imagine the awkwardness at the Monaghan family gatherings. “So, how’s that Beetle running?”

Avoid the Noid

This isn’t the only funny story surrounding this company. In the 1980s, Domino’s Pizza ran an advertising campaign featuring a character known as “The Noid,” who would steal pizzas. The slogan that accompanied Domino’s campaign was “Avoid the Noid."

In 1989, a guy by the name of Kenneth Lamar Noid became convinced that Domino’s was referring to him. Enraged by the perceived personal attack, Mr. Noid held two Domino’s Pizza employees hostage in one of the chain's Atlanta restaurants. During the five hour ordeal, he did not harm the employees, but did get hungry and forced them to make him pizza—which meant that Noid actually was stealing pizza. He eventually surrendered to police. Apparently, one should actually try to avoid the pizza-stealing Kenneth Noid.

Check out more interesting articles from Daven over at Today I Found Out and subscribe to his Daily Knowledge newsletter here.

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Netflix's Most-Binged Shows of 2017, Ranked
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Netflix might know your TV habits better than you do. Recently, the entertainment company's normally tight-lipped number-crunchers looked at user data collected between November 1, 2016 and November 1, 2017 to see which series people were powering through and which ones they were digesting more slowly. By analyzing members’ average daily viewing habits, they were able to determine which programs were more likely to be “binged” (or watched for more than two hours per day) and which were more often “savored” (or watched for less than two hours per day) by viewers.

They found that the highest number of Netflix bingers glutted themselves on the true crime parody American Vandal, followed by the Brazilian sci-fi series 3%, and the drama-mystery 13 Reasons Why. Other shows that had viewers glued to the couch in 2017 included Anne with an E, the Canadian series based on L. M. Montgomery's 1908 novel Anne of Green Gables, and the live-action Archie comics-inspired Riverdale.

In contrast, TV shows that viewers enjoyed more slowly included the Emmy-winning drama The Crown, followed by Big Mouth, Neo Yokio, A Series of Unfortunate Events, GLOW, Friends from College, and Ozark.

There's a dark side to this data, though: While the company isn't around to judge your sweatpants and the chip crumbs stuck to your couch, Netflix is privy to even your most embarrassing viewing habits. The company recently used this info to publicly call out a small group of users who turned their binges into full-fledged benders:

Oh, and if you're the one person in Antarctica binging Shameless, the streaming giant just outed you, too.

Netflix broke down their full findings in the infographic below and, Big Brother vibes aside, the data is pretty fascinating. It even includes survey data on which shows prompted viewers to “Netflix cheat” on their significant others and which shows were enjoyed by the entire family.

Netflix infographic "The Year in Bingeing"
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