The 35th Anniversary of the Jonestown Massacre

David Goehring, Flickr / CC BY 2.0
David Goehring, Flickr / CC BY 2.0

The phrase "drink the Kool-Aid" is common in American business and politics. Roughly translated, it means "to blindly follow," and it usually has a negative connotation: iPhone buyers waiting in line for days have "drunk Apple's Kool-Aid," so to speak. But where did this phrase come from? And does it even refer to the correct beverage? We're gonna have to go all the way back to the 1950s to answer this one.

The Road to Jonestown


The Jonestown Institute

Before we get to the Kool-Aid part, let's recap some horrible American history. Jim Jones was a complex man. Long story short, he was a communist and occasional Methodist minister who founded his own pseudo-church in the late 1950s, the "Peoples Temple Full Gospel Church," known in short as the "Peoples Temple." (And yes, the omission of the possessive apostrophe is intentional, as the name apparently refers to peoples of the world.) While Jones called it a church, it was actually his version of a Marxist commune, with a smattering of Christian references thrown into his sermons/diatribes. The Peoples Temple was arguably a cult, demanding serious dedication (and financial support) from its members.

While Jones was a cult leader and ultimately a homicidal madman, there was one bright spot: Jones and his wife Marceline were strongly in favor of racial integration, and they adopted a bunch of kids from different racial backgrounds. In fact, they were the first white family in Indiana to adopt an African American boy. (Other adopted children included three Korean Americans, a Native American, and a handful of white kids. They also had one biological child.) Jones called his adopted retinue the "Rainbow Family," and he made a name for himself desegregating various institutions in Indiana.

As the Peoples Temple grew throughout the 1960s, Jones lost the plot on the whole Marxism thing, and began to preach about an impending nuclear apocalypse. He even specified a date (July 15, 1967), and suggested that after the apocalypse, a socialist paradise would exist on Earth. And where would that new Eden be? Jones selected the remote town of Redwood Valley, California, and moved the Peoples Temple (and its peoples...) there prior to the deadline.

As you know, that end-of-the-world deadline came and went with no nuclear holocaust. In the following years, Jones abandoned all pretenses of Christianity and revealed himself to be an atheist who had simply used religion as a tool to legitimize his views. Jones said: "Those who remained drugged with the opiate of religion had to be brought to enlightenment -- socialism." Oh, and Jones was a drug addict, preferring literal opiates to metaphorical ones.

As media scrutiny increased and his political profile became more complicated, Jones became concerned that the Peoples Temple's tax-exempt religious status in the U.S. would eventually be revoked. He was also paranoid about the U.S. intelligence community. So in 1977, Jones again moved the Temple and its peoples, this time to a settlement he had been building since 1974 in the South American nation of Guyana. He named it "Jonestown," and it was not a nice place. It occupied nearly 4,000 acres, had poor soil and limited fresh water, was dramatically overcrowded, and Temple members were forced to work long hours. Jones figured his people could farm the land in this new utopia. It didn't hurt that he had amassed a multi-million-dollar fortune prior to arriving in Jonestown, though he did not share (or even use) the wealth. Jones himself lived in a small shared house with few luxuries.

What Happened at Jonestown


The Jonestown Institute

Again, let's make a really long story just a smidge shorter. U.S. Congressman Leo Ryan visited Jonestown in November of 1978, investigating allegations of human rights abuses within the Jonestown community. Ryan was accompanied by NBC News correspondent Don Harris, various other members of the media, and concerned family members of Jonestown residents. While visiting Jonestown, Congressman Ryan met a little over a dozen Temple members who wanted to leave (including a couple who passed a note reading in part, "Please help us get out of Jonestown" to news anchor Harris, mistaking him for Congressman Ryan). That number of defectors was actually quite low, considering the population of Jonestown, which was then over 900.

While processing paperwork to help Temple members return to the U.S., Ryan was attacked by knife-wielding Temple member Don Sly, but the would-be assassin was restrained before he could injure Ryan. Eventually the entire Ryan party plus the group of Jonestown defectors drove to a nearby airstrip and boarded planes, hoping to leave. But Jim Jones had sent armed Temple members (his creepily-named "Red Brigade") with the group, and the Red Brigade opened fire, killing Ryan, one Temple defector, and three members of the media -- and injuring eleven others. Those who survived fled into the jungle.

When the murderers returned to Jonestown and reported their actions, Jones promptly started up what he called a "White Night" meeting, inviting all Temple members. But this wasn't the first White Night. On various occasions prior to the murders, Jones had hosted White Night meetings in which he suggested that U.S. intelligence agencies would soon attack Jonestown; he had even staged fake attackers around Jonestown to add an air of pseudo-realism to the proceedings (though it's hard to imagine that such a small community wouldn't recognize their own people pretending to threaten the Temple). Faced with this hypothetical invasion scenario, Jones offered Temple members these choices: stay and fight the imaginary invaders, head for the USSR, head for the Guyana jungle, or commit "revolutionary suicide" (in other words, mass suicide as an act of political protest). On previous occasions when Temple members mock-voted for suicide, Jones tested them: Temple members were given small cups of liquid purportedly containing poison, and were asked to drink it. They did. After a while, Jones revealed that the liquid didn't contain poison -- but that one day it would. And, by the way, he had been stockpiling cyanide for years (not to mention piles of other drugs).

On the final White Night, Jones was not testing his Temple followers. He was killing them all.

Don't Drink the Poisonous Fruit-Flavored Beverage


Clyde Robinson, Flickr / CC BY 2.0

After the airstrip murders outside Jonestown, Jim Jones ordered Temple members to create a fruity mix containing a cocktail of chemicals including cyanide, diazepam (aka Valium -- an anti-anxiety medication), promethazine (aka Phenergan -- a sedative), chloral hydrate (a sedative/hypnotic sometimes called "knockout drops"), and most interestingly...Flavor Aid -- a grape-flavored beverage similar to Kool-Aid. We'll get back to that last one in a moment.

Jones urged Temple members to commit suicide in order to make a political point. Some discussion ensued -- an alternate plan put forth by Temple member Christine Miller involved flying Temple members to the USSR -- but Jones prevailed, after repeatedly telling his followers that Congressman Ryan was dead, and that would bring the authorities soon (an audiotape of this meeting exists, and is just as creepy as you'd think). Jones first insisted that mothers squirt poison into the mouths of their children using syringes. As their children died, the mothers were dosed as well, though they were allowed to drink from cups. Temple members wandered out onto the ground, where eventually just over 900 lay dead, including more than 300 children. Only a handful of survivors escaped Jonestown -- primarily residents who happened to be away on errands or playing basketball when the mass suicide/massacre took place.

Jones, his wife, and various other members of the Temple left wills stating that their assets should go to the Communist Party of the USSR. Jones himself did not drink poison; he died from a gunshot to the head, though it's not entirely clear whether it was self-inflicted. (Because Jones likely died last or nearly so, he may have chosen suicide by gun rather than by cyanide, because a cyanide death is extremely traumatic -- and he would have seen hundreds of people experiencing cyanide death's effects, including foaming at the mouth and convulsions.) Toxicology reports found high levels of barbiturates (sedatives) in his blood. Jones was reportedly hooked on a variety of substances, possibly explaining his increasingly erratic behavior over the decades.

What Does Kool-Aid Have to Do With Anything?!

In the wake of the tragedy at Jonestown, the phrase "drink the Kool-Aid" became a popular term for blind obedience, as the Temple members had apparently accepted cups of fruity poison willingly. What's strange is that, according to various accounts, the primary beverage used at Jonestown was actually Flavor Aid (sometimes styled "Flav-R-Aid") -- although there is photographic evidence that packets of both Kool-Aid and Flavor Aid were present at the scene. In an early inquest (PDF), coroners referred to "Cool Aid" [sic]. But initial media coverage described the scene differently. One read, in part (emphasis added):

A pair of woman's eyeglasses, a towel, a pair of shorts, packets of unopened Flavor-Aid lie scattered about waiting for the final cleanup that may one day return Jonestown to the tidy, if overcrowded, little community it once was.

This snippet was from an article printed in the Washington Post on December 17, 1978, written by Charles A. Krause. Less than a month after the deaths, here was major media specifying that the beverage was "Flavor Aid," but "Kool-Aid" is the term that stuck in Americans' minds. Why?

The most likely explanation comes in three parts.

The Kool-Aid Brand

First, Kool-Aid was a better known brand than Flavor Aid. Flavor Aid was a Jel Sert product first sold in 1929 and it was a rival of Kool-Aid, which was introduced in 1927 in powdered form. (Trivia note: prior to the Kool-Aid powder, the same beverage was available in liquid form as "Fruit Smack." Powdering the drink reduced shipping costs.) So when Americans thought about a powdered fruity drink mix (at least one that was not "Tang"), "Kool-Aid" came to mind as the market leader. A major brand builder for Kool-Aid was Kool-Aid Man, the anthropomorphic pitcher of red Kool-Aid who is best known for his 1980s catchphrase "Oh Yeah!" He was already in the media spotlight in the 1970s.

The Merry Pranksters & LSD

Second, and more intriguing, was The Electric Kool-Aid Acid Test, Tom Wolfe's nonfiction book published in 1968. In the book, Wolfe follows Ken Kesey and the Merry Pranksters as they travel the country in their party bus, encouraging non-drug users to try LSD in an Acid Test -- including a formulation of LSD in Kool-Aid, dubbed "Electric Kool-Aid." The book includes possibly the first negative instance of the phrase "drink the Kool-Aid," and it came a decade before the deaths at Jonestown. Wolfe's book includes this passage, describing a man who had a bad trip (emphasis added):

"... There was one man who became completely withdrawn ... I want to say catatonic, because we tried to bring him out of it, and could not make contact at all ... he was sort of a friend of mine, and I had some responsibility for getting him back to town ... he had a previous history of mental hospitals, lack of contact with reality, etc., and when I realized what had happened, I begged him not to drink the Kool-Aid, but he did ... and it was very bad."

Because of The Electric Kool-Aid Acid Test, many Americans were familiar with the idea of being urged to drink Kool-Aid containing, um, unusual chemicals -- even if they hadn't themselves participated in an Acid Test. This familiarity perversely boosted the profile of Kool-Aid, especially in this particular (adulterated) circumstance.

Both Beverages Were Onsite

Third, plenty of evidence suggests that both Kool-Aid and Flavor Aid were present at Jonestown -- though there was more of the latter. Therefore, in a sense, everybody's right. It may simply come down to whether the term "Kool-Aid" is catchier than "Flavor Aid," and history decided -- much to the consternation of Kool-Aid's marketing department.

Today, the phrase "drink the Kool-Aid" is firmly entrenched in popular language, although the evidence suggests that it should more realistically be either "drink the Flavor Aid/Kool Aid mix" or the even less-catchy suggestion by Al Tompkins of Poynter: "[drink the] grape-flavored drink mix laced with poison." I think this linguistic horse has left the barn, quenching our thirst for metaphors with it. "OH YEAH!"

Further Reading

For a thorough examination of the cultural and linguistic effects of the Jonestown massacre, check out Drinking the Kool-Aid: The Cultural Transformation of a Tragedy by Rebecca Moore. In it, she makes the point:

... References [to "drinking the Kool-Aid"] are not uniformly negative. On the contrary, they describe the positive qualities of corporate loyalty or team spirit. For example, when Michael Jordan, a former Chicago Bulls basketball player who now plays for a competing team, returned to his former home to attend a Chicago Bears football game, he was willing to drink "Bears' Kool-Aid."[ii] This meant that Jordan was willing to set aside basketball rivalries in support of the home team at a football game.

Moore's paper is just one part of the encyclopedic Jonestown Institute website.

It's also worth checking out this Chicago Tribune story rounding up various media mentions of Kool-Aid versus Flavor Aid, 30 years after the Jonestown massacre. If you're into documentaries, I recommend Jonestown: The Life and Death of Peoples Temple (it's on YouTube), which aired on PBS's American Experience in 2008.

10 Surprising Facts About Ernest Hemingway

Picture Post/Hulton Archive/Getty Images
Picture Post/Hulton Archive/Getty Images

Ernest Hemingway was a titan of 20th-century literature, converting his lived experiences in multiple wars into rich, stirring tales like A Farewell to Arms and For Whom the Bell Tolls. The avid sportsman also called upon his love for the outdoors to craft bittersweet metaphorical works like Big Two-Hearted River and the Pulitzer Prize-winning The Old Man and the Sea. Here are 10 facts about the writer known as Papa, who was born on July 21, 1899.

1. Ernest Hemingway earned the Italian Silver Medal of Valor and a Bronze Star.

Hemingway served as an ambulance driver in Italy during World War I, and on July 8, 1918, he was badly wounded by mortar fire—yet he managed to help Italian soldiers reach safety. The action earned him an Italian Silver Medal of Valor. That honor was paralleled almost 30 years later when the U.S. awarded him a Bronze Star for courage displayed while covering the European theater in World War II as a journalist. His articles appeared in Collier’s and other magazines.

2. Ernest Hemingway was also accused—and cleared—of war crimes.

Following D-Day on June 6, 1944, when Hemingway, a civilian, was not allowed to disembark on Omaha Beach, he led a band of Resistance fighters in the French town of Rambouillet on a mission to gather intelligence. The problem was, war correspondents aren't supposed to lead armed troops, according to the Geneva Convention. The Inspector General of the Third Army charged Hemingway with several serious offenses, including removing patches from his clothing that identified him as a journalist, stockpiling weapons in his hotel room, and commanding a faction of Resistance operatives. Eventually, he was cleared of wrongdoing.

Hemingway always maintained that he’d done nothing but act as an advisor. He wrote to The New York Times in 1951, stating he “had a certain amount of knowledge about guerilla warfare and irregular tactics as well as a grounding in more formal war, and I was willing and happy to work for or be of use to anybody who would give me anything to do within my capabilities.”

3. Gertrude Stein was godmother to Ernest Hemingway's son, Jack.

Renowned American modernist writer Gertude Stein moved to Paris in 1903 and hosted regular salons that were attended by luminaries and artists of the time. They included Pablo Picasso, Ezra Pound, F. Scott Fitzgerald, and a young Ernest Hemingway. Stein became godmother to Hemingway’s first son, Jack, in 1923.

4. Ernest Hemingway was allegedly a KGB spy—but he wasn't very good at it.

When Collier's sent the legendary war correspondent Martha Gellhorn to China for a story in 1941, Hemingway, her husband, accompanied her and filed dispatches for PM. Documentation from the Stalin-era KGB (revealed in a 2009 book) shows that Hemingway was possibly recruited as a willing, clandestine source just prior to the trip and was given the codename “Argo.” The documents also show that he didn’t deliver any useful political intel, wasn’t trained for espionage, and only stayed on their list of active sources until the end of the decade.

5. Ernest Hemingway checked out F. Scott Fitzgerald's penis in the men's room.

Hemingway chronicled his life in Paris in his 1964 memoir A Moveable Feast, and revealed one notorious encounter with the Great Gatsby author in the book. Fitzgerald remarked that his wife Zelda has mocked his manhood by claiming he wouldn't be able to satisfy a lover. Hemingway suggested he investigate for himself. He took Fitzgerald to the bathroom at Michaud's, a popular restaurant in Paris, to examine his penis. Hemingway ultimately told his friend that his physical endowment was of a totally normal size and suggested he check out some nude statues at the Louvre for confirmation.

6. One of Ernest Hemingway's best works came about from him leaving some luggage at the Ritz Hotel in Paris.

Speaking of A Moveable Feast, Hemingway wrote it later in life (it was published posthumously) after a 1956 stay at the Ritz Hotel in Paris wherein he was reminded that he’d left a steamer trunk (made for him by Louis Vuitton) in the hotel’s basement in 1930. When he opened it, he rediscovered personal letters, menus, outdoor gear, and two stacks of notebooks that became the basis for the memoir of his youth in Paris's café culture.

7. The famous "Baby Shoes" story is most likely a myth.

Oddly enough, a story many people associate with Hemingway probably has nothing to do with him. The legend goes that one night, while drinking, Hemingway bet some friends that he could write a six-word short story. Incredulous, they all put money on the table, and on a napkin Hemingway wrote the words “For Sale: Baby Shoes, Never Worn.” He won the bet. Unfortunately, there’s no evidence it ever happened. Some newspapers had printed versions of the six-word plotline in the 1910s without crediting Hemingway, and there's no record of his link to the phrase until 1991 (in a book about the publishing business), three decades after Hemingway’s death.

8. Ernest Hemingway almost died in back-to-back plane crashes.

In 1954, Hemingway and his fourth wife, Time and Life correspondent Mary Welsh, were vacationing in Belgian Congo when their sightseeing charter flight clipped a utility pole and crashed. When attempting to reach medical care in Entebbe the following day, they boarded another plane, which exploded upon takeoff, leaving Hemingway with burns, a concussion, and his brain leaking cerebral fluid. When they finally got to Entebbe (by truck), they found journalists had already reported their deaths, so Hemingway got to read his own obituaries.

9. Ernest Hemingway dedicated a book to each of his four wives.

Each time he got divorced, Hemingway was married again within the year—but he always left something behind in print. The dedication for The Sun Also Rises went to his first wife, Elizabeth Hadley Richardson; Death in the Afternoon was dedicated to second wife Pauline Pfeiffer; For Whom the Bell Tolls was for third wife Martha Gellhorn; and Across the River and Into the Trees went “To Mary with Love.”

10. Ernest Hemingway's house in Key West features a urinal from his favorite bar.

Hemingway wrote several iconic works, including To Have and Have Not, at his house in Key West, Florida. It’s also where he converted a urinal from a local bar into a fountain. Local haunt Sloppy Joe’s was a favorite watering hole of the irascible author, so when the place went under renovation, Hemingway took one of the urinals as a memento, quipping that he’d already poured enough money into it to make it his.

Richard Nixon Had a Speech Prepared In the Event That Apollo 11's Mission Failed

Neil Armstrong, Michael Collins, and Buzz Aldrin share a laugh with President Richard Nixon while aboard the USS Hornet on July 24, 1969.
Neil Armstrong, Michael Collins, and Buzz Aldrin share a laugh with President Richard Nixon while aboard the USS Hornet on July 24, 1969.
Richard Nixon Foundation via Getty Images

In July 1969, the world watched as the crew of Apollo 11 successfully entered lunar orbit, landed, then blasted off and returned to Earth. At each step of the way there were dangers and NASA had backup plans in case something went terribly wrong—though there wasn't much NASA could do from 384,403 kilometers away. In 1999, William Safire discussed the speech he wrote for President Richard Nixon just in case the mission failed. From Safire's article:

The most dangerous part of the trip was not landing the little module on the moon, but in launching it back up to the mother ship. If that failed, Neil Armstrong and Buzz Aldrin could not be rescued. Mission Control would have to "close down communications" and, as the world agonized, let the doomed astronauts starve to death or commit suicide.

Nixon aides H. R. Haldeman and Peter Flanigan told me to plan for that tragic contingency. On July 18, 1969, I recommended that "in event of moon disaster . . . the President should telephone each of the widows-to-be" and after NASA cut off contact "a clergyman should adopt the same procedure as a burial at sea, commending their souls to 'the deepest of the deep,' concluding with the Lord's Prayer." A draft Presidential speech was included.

Here's a scan of the speech:

And here's the text:

IN EVENT OF MOON DISASTER:

Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace.

These brave men, Neil Armstrong and Edwin Aldrin, know that there is no hope for their recovery. But they also know that there is hope for mankind in their sacrifice.

These two men are laying down their lives in mankind's most noble goal: the search for truth and understanding.

They will be mourned by their families and friends; they will be mourned by their nation; they will be mourned by the people of the world; they will be mourned by a Mother Earth that dared send two of her sons into the unknown.

In their exploration, they stirred the people of the world to feel as one; in their sacrifice, they bind more tightly the brotherhood of man.

In ancient days, men looked at stars and saw their heroes in the constellations. In modern times, we do much the same, but our heroes are epic men of flesh and blood.

Others will follow, and surely find their way home. Man's search will not be denied. But these men were the first, and they will remain the foremost in our hearts.

For every human being who looks up at the moon in the nights to come will know that there is some corner of another world that is forever mankind.

This story has been updated for 2019.

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