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Where Did The Idea Of "Red States" and "Blue States" Come From?


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That’s all, folks: The 2012 election is finally over. In the run up, we tackled big election questions, from why we vote on Tuesdays to what would happen in the event of a natural disaster on Election Day to whether Americans actually move to Canada after elections. But there’s one lingering question we haven’t yet tackled: Where did the notion of Red States and Blue States come from, and how did those colors come to represent their particular political parties?

Party Colors

These days, red means Republican and blue means Democrat, but it wasn't always so. The first color-coded electoral map, which appeared on NBC as part of the 1976 election, showed states that went to Democratic challenger Jimmy Carter red, while states that supported incumbent Gerald Ford were blue. Individual news outlets could decide what colors to assign the candidates—in 1976, ABC's map used yellow for Ford, blue for Carter, and red for states where votes weren't yet tallied—and the colors often flip-flopped from election to election.

Until the 2000 election between George W. Bush and Al Gore. According to the Washington Post, the first use of "red states" and "blue states" occurred about a week before the election on the Today Show. Matt Lauer and Tim Russert were discussing what states would go to which candidate with a map and the color scheme that MSNBC had used a few days earlier—red for Republican, blue for Democrat—when Russert asked, "How does [Bush] get those remaining 61 electoral red states, so to speak?" In the days following the highly contested election, everything seemed to align: Both the New York Times and USA Today released maps with Gore's states in blue and Bush's in red, and then David Letterman suggested that a compromise would "make George W. Bush president of the red states and Al Gore head of the blue ones." But it was probably the sheer length of the election—which lasted into mid-December as votes were recounted and the Supreme Court weighed in—and the ubiquity of the maps that caused the colors to stick to their current parties.

Choosing Hues

So why red and why blue? There are some wacky theories: one party always called the other red, or it's because of the Communist connotation. But Roy Wetzel, the general manager of NBC's election unit in 1976, told Smithsonian recently that NBC used those colors—and associated them with those parties from 1976 until 2000—because that's how things are done in England. "Without giving it a second thought, we said blue for conservatives, because that's what the parliamentary system in London is, red for the more liberal party," he said. Stephen Hess, a professor of media and public affairs at George Washington University, pointed out to the Washington Post in 2004 that red and blue are flag colors that happen to look good on the TV. Other colors that we might use, like gray and blue, are too reminiscent of the Civil War, and yet others might be too subtle. But whatever the reason red and blue colors were chosen, one thing is for sure: We're stuck with them—and all their associations.

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Big Questions
How Do Aerial Skiers Perfect Their Jumps?
Cameron Spencer, Getty Images
Cameron Spencer, Getty Images

If you've ever watched an aerial skier in action, you know that some of the maneuvers these athletes pull off are downright jaw-dropping—and you've probably seen more than a few of these skiers land on their rear ends at some point. The jumps are incredible, but they're also so technical that one seemingly insignificant motion can drop a skier on his or her tail.

Given that the skiers can fly up to 60 feet in the air and come down on a 37-degree grade, it seems like just going out and trying a new trick would be a good way to break your neck. That's why you'll need one unexpected piece of equipment if you want to start training for aerials: a towel.

Instead of perfecting their flips and twists over the snow, aerial skiers try out their new maneuvers on ramps that launch them over huge swimming pools. The U.S. national team has facilities in Park City, Utah and Lake Placid, New York that include specially designed pools to help competitors perfect their next big moves. The pools have highly aerated patches of bubbles in their centers that decrease the surface tension to make the water a bit softer for the skiers' landings.

If you're an aspiring aerial skier, expect to get fairly wet. New skiers have to make a minimum of 200 successful jumps into water before they even get their first crack at the snow, and these jumps have to get a thumbs up from coaches in order for the skier to move on.

This sort of meticulous preparation doesn't end once you hit the big-time, either. American Ashley Caldwell, one of the most decorated athletes in the sport, is competing in her third Olympics in Pyeongchang, but failed to advance past the qualifiers on February 15, as she wasn't able to land either one of the two triple-flipping jumps she attempted. Still, it's this very sort of risk-taking that has brought her to the top of her game, and caused friction with more than one of her past coaches.

"Why win with less when you can win with more?" Caldwell said of her competition mentality. “I don’t want to go out there and show the world my easiest trick. I want to show the world my best trick, me putting everything on the line to be the best.”

You can check out some of Team USA's moves in the video below:

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
Is There Really Such Thing As 'Muscle Memory'?
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Is there really such a thing as 'muscle memory'? For example, in the sense of your fingers remembering where the keys of the keyboard are?

C Stuart Hardwick:

Yes and no. There is no literal memory in the muscles, but the thing people call “muscle memory” exists, though the name is a misnomer.

A better name might be “subconscious memory,” as the information is stored in the brain, but is most readily accessible—or only accessible—by non-conscious means.

What “non-conscious” refers to here is the brain’s enormous capacity to train up what might almost be called “subroutines,” that exist outside our conscious experience. I like the term for this that at least one researcher in the field uses: “zombie agency.”

Zombie agents are non-conscious, or sub-conscious (in the literal, not the Freudian sense) that can do essentially everything you can do except make value judgments. So, for example, you don’t consciously know how to control your muscles in order to walk —in all likelihood, you wouldn’t know where to begin—but your zombie agents do, and they’ll take you wherever you want to go, dodging curbs and puppies, and “waking you” when appropriate to decide which babies to stop and kiss.

Zombie agents can be rather startling things. When you suddenly become aware that you’ve driven halfway across town in the direction of the office instead of going to the shoe store Saturday morning, you have zombie agents to thank. You “wake” as if from slumber, and with the frightening realization that you’ve been flying down the highway at prodigious speed while your mind was on other things. You feel as if you’ve been asleep, and in a way you have—but a very funny kind of sleep in which it is only the uppermost layer of abstract reason that is disassociated from the rest of conscious experience. Your zombie agents have been driving to work, responding to traffic, adjusting the radio, noting the check engine light, all the things you think of as “you, driving the car,” except the big one: deciding where to go. That part was on automatic pilot (which is another good way to think of this).

This is at the advanced end of the spectrum. Typing your friend’s phone number using “muscle memory” is at the other, but it’s the same phenomenon.

We didn’t evolve to remember phone numbers, so we aren’t very good at it. In fact, we are so bad at it, we invent all sorts of mnemonic devices (memory aids) to help us [in] relating numbers to words or spacial memory, either of which are closer to the hunting and gathering we are evolved for. The illusion of “muscle memory” arises because we are supremely well adapted to manual manipulation and tool-making. We don’t need to invent a memory aid to help us remember what we do with our hands, we only have to practice.

So the conscious mind says “dial Tabby’s number,” and our fingers—or more correctly, the zombie agent which learned that task—do it. Similarly, after sufficient training, we can do the same thing with tasks like “play a major fifth,” "drive to work,” or “pull an Airbus A380 up for a go-around.”

It feels like muscle memory because the conscious mind—the part you experience as being you—is acting like a coach driver, steering the efforts of a team of zombie agents, all harnesses to collective action. But it isn’t muscle memory, it's just memory—though it may be stored (or at least some of it) in the deeper, motor cortex parts of the brain.

This post originally appeared on Quora. Click here to view.

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