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A Brief History of the Ouija Board

As a method of supposed communication with the spirit world, the Ouija board has terrified countless slumber partying children and served as a plot vehicle in a number of Hollywood films. Here’s where it came from.

Spiritualism and Pre-Ouija Methods

Ouija boards have their roots in Spiritualism, which began in the United States in the late 1840s. (Claims that ancient Ouija boards existed are unfounded.) The new movement was led by mediums, who claimed to be intermediaries between the living and the dead.

There were a number of ways mediums made followers believe that they were communicating messages from those who had passed. One, table turning, involved the table moving or knocking on the floor in response to letters called out from the alphabet. Another method used planchettes, heart-shaped devices with two wheels at one end and a pencil at the point; users would place their fingers on the device, which would then be guided by spirits who would “write” messages.

Both methods were problematic. Table turning took too long, and planchette writing was hard to decipher. According to the Museum of Talking Boards, some mediums got rid of these methods altogether, preferring to channel while in a trance, while others built complicated tables, dials, and tables painted with letters that required people to use a planchette as a pointer. This method became the most popular—and paved the way for the Ouija board.

Rise of The Talking Board

In 1886, the New York Daily Tribune reported on a new talking board being used in Ohio. It was 18 by 20 inches and featured the alphabet, numbers, and the words yes, no, good evening, and goodnight; the only other necessary object was a “little table three or four inches high … with four legs” that the spirits could use to identify letters. The brilliance of the board was that anyone could make it—the tools suggested in the article are “a jack-knife and a marking brush."

Operating the board was similarly easy:

You take the board in your lap, another person sitting down with you. You each grasp the little table with the thumb and forefinger at each corner next to you. Then the question is asked, ‘Are there any communications?’ Pretty soon you think the other person is pushing the table. He thinks you are doing the same. But the table moves around to ‘yes’ or ‘no.’ Then you go on asking questions and the answers are spelled out by the legs on the table resting on the letters one after the other.

(Of course, any messages generated probably weren't from spirits; instead, they were likely a result of the Ideomotor effect. This psychological phenomenon was first described in 1852 by William Benjamin Carpenter who, in a scientific paper analyzing how talking boards worked, theorized that muscular movement can be independent of conscious desires.)

Ouija: The Game

These types of talking boards became very popular, and in 1890, Elijah Bond, Charles Kennard and William H.A. Maupin had the idea to turn the board into a toy. They filed the first patent for a game they called the Ouija board, which looked and operated much like the talking boards in Ohio; the patent was granted in 1891. The name, according to Kennard, came from using the board, and was an ancient Egyptian word meaning “good luck.” The Kennard Novelty Company manufactured the boards, which were made of five pieces of wood across the face braced by two vertical slats on the back; they retailed for $1.50.

Kennard left the company in 1891, and the Kennard Novelty Company became the Ouija Novelty Company. William Fuld, an employee there, eventually took over production of the boards; in 1901, he began making his own boards under the name Ouija, which Fuld said came from a combination of the French and German words for “yes”—the etymology that is accepted today.

Fuld would go on to design many different versions of the board (he holds more Ouija patents and copyrights than anyone else in history—a grand total of 21 registrations in three countries—including the design for the modern planchette). Because of the board’s huge success, a number of competitors tried their hands at creating their own Ouija-like devices. Fuld sued many of those copycats, right up until his death in 1927.

In 1966, Fuld’s estate sold the family business—which included more than just Ouija boards—to Parker Brothers, which manufactured the modern boards as we know them today. In 1991, Parker Brothers was sold to Hasbro, which now holds all the Ouija rights and patents (and might even make a movie based on the game).

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"American Mall," Bloomberg
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Unwinnable Video Game Challenges You to Keep a Shopping Mall in Business
"American Mall," Bloomberg
"American Mall," Bloomberg

Shopping malls, once the cultural hub of every suburb in America, have become a punchline in the e-commerce era. There are plenty of malls around today, but they tend to be money pits, considering the hundreds of "dead malls" haunting the landscape. Just how hard is it to keep a mall afloat in the current economy? American Mall, a new video game from Bloomberg, attempts to give an answer.

After choosing which tycoon character you want as your stand-in, you're thrown into a mall—rendered in 1980s-style graphics—already struggling to stay in business. The building is filled with rats and garbage you have to clean up if you want to keep shoppers happy. Every few seconds you're contacted by another store owner begging you to lower their rent, and you must either take the loss or risk them packing up for good. When stores are vacated, it's your job to fill them, but it turns out there aren't too many businesses interested in setting up shop in a dying mall.

You can try gimmicks like food trucks and indoor playgrounds to keep customers interested, but in the end your mall will bleed too much money to support itself. You can try playing the bleak game for yourself here—maybe it will put some of the retail casualties of the last decade into perspective.

[h/t Co.Design]

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Why the Soundtracks to Games Like 'Mario' or 'The Sims' Can Help You Work
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When I sat down to write this article, I was feeling a little distracted. My desk salad was calling me. I had new emails in my inbox to read. I had three different articles on my to-do list, and I couldn't decide which to start first. And then, I jumped over to Spotify and hit play on the theme to The Sims. As I listened to the upbeat, fast-paced, wordless music, my writing became faster and more fluid. I felt more “in the zone,” so to speak, than I had all morning. There's a perfectly good explanation: Video games provide the ideal productivity soundtrack. At Popular Science, Sara Chodosh explains why video game music can get you motivated and keep you focused while you work, especially if you're doing relatively menial tasks. It's baked into their composition.

There are several reasons to choose video game music over your favorite pop album. For one, they tend not to have lyrics. A 2012 study of more than 100 people found that playing background music with lyrics tended to distract participants while studying. The research suggested that lyric-less music would be more conducive to attention and performance in the workplace. Another study conducted in open-plan offices in Finland found that people were better at proofreading if there was some kind of continuous, speechless noise going on in the background. Video game music would fit that bill.

Plus, video game music is specifically made not to distract from the task at hand. The songs are meant to be listened to over and over again, fading into the background as you navigate Mario through the Mushroom Kingdom or help Link save Zelda. My friend Josie Brechner, a composer who has scored the music for video games like the recently released Blossom Tales: The Sleeping King, says that game music is definitely written with this in mind.

"Basically, successful video game music straddles the balance between being engaging and exciting, but also not wanting to make you tear your ears off after the 10th or 100th listen," Brechner says. Game music often has a lot of repetition, along with variation on musical themes, to keep the player engaged but still focused on what they're playing, "and that translates well to doing other work that requires focus and concentration."

If you're a particularly high-strung worker, you might want to tune into some relaxing classical music or turn on a song specifically designed to calm you. But if you want to finish those expense reports on a Monday morning, you're better off choosing a fast-tempo ditty designed for seemingly pointless activities like making your Sims eat and go to the toilet regularly. (It can help you with more exciting work responsibilities, too: Other research has found that moderate background noise can increase performance on creative tasks.)

These types of songs work so well that there are entire playlists online devoted just to songs from video game soundtracks that work well for studying. One, for instance, includes songs written for The Legend of Zelda, Skyrim, Super Smash Bros., and other popular games.

The effect of certain theme songs on your productivity may, however, depend on your particular preferences. A 2010 study of elementary school students found that while calming music could improve performance on math and memory tests, music perceived as aggressive or unpleasant distracted them. I was distracted by the deep-voiced chanting of the "Dragonborn Theme" from Skyrim, but felt charged up by the theme from Street Fighter II. There's plenty of variety in video game scores—after all, a battle scene doesn't call for the same type of music as a puzzle game. Not all of them are going to work for you, but by their nature, you probably don't need a lot of variation in your work music if you're using video game soundtracks. If you can play a game for days on end, you can surely listen to the same game soundtrack over and over again.

[h/t Popular Science]

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