Perk Up: It's International Coffee Day!

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Look sharp, java monsters. It's joe's big day! While the holiday's origins are a little murky, we do know that an annual bean-themed event began in Japan in 1983 and has since spread to at least 16 countries that import or export the globe's favorite hot beverage. The holiday falls on various dates around the world, but today the United States, Canada, England, Ethiopia and Malaysia are celebrating the globe's love affair with coffee.

The U.S. began celebrating National Coffee Day as early as 2005, but things really kicked off on September 29, 2009, thanks to the Southern Food and Beverage Museum in New Orleans, which used the newly-dubbed International Coffee Day to kick off the first New Orleans Coffee Festival.

There's no hard and fast rule for celebration, but many organizations use International Coffee Day as a platform for awareness of fair trade coffee and improving conditions for coffee growers. And of course, many of your favorite shops will be handing out freebies this morning. How do you plan to celebrate?

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September 29, 2012 - 5:08am
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