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A Brief History of Challenge Coins

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There are many examples of traditions that build camaraderie in the military, but few are as well-respected as the practice of carrying a challenge coin—a small medallion or token that signifies a person is a member of an organization. Even though challenge coins have broken into the civilian population, they're still a bit of a mystery for those outside the armed forces.

What Do Challenge Coins Look Like?

Typically, challenge coins are around 1.5 to 2 inches in diameter, and about 1/10-inch thick, but the styles and sizes vary wildly—some even come in unusual shapes like shields, pentagons, arrowheads, and dog tags. The coins are generally made of pewter, copper, or nickel, with a variety of finishes available (some limited edition coins are plated in gold). The designs can be simple—an engraving of the organization's insignia and motto—or have enamel highlights, multi-dimensional designs, and cut outs.

Challenge Coin Origins

It's nearly impossible to definitively know why and where the tradition of challenge coins began. One thing is certain: Coins and military service go back a lot farther than our modern age.

One of the earliest known examples of an enlisted soldier being monetarily rewarded for valor took place in Ancient Rome. If a soldier performed well in battle that day, he would receive his typical day’s pay, and a separate coin as a bonus. Some accounts say that the coin was specially minted with a mark of the legion from which it came, prompting some men to hold on to their coins as a memento, rather than spend them on women and wine.

Today, the use of coins in the military is much more nuanced. While many coins are still handed out as tokens of appreciation for a job well done, especially for those serving as part of a military operation, some administrators exchange them almost like business cards or autographs they can add to a collection. There are also coins that a soldier can use like an ID badge to prove they served with a particular unit. Still other coins are handed out to civilians for publicity, or even sold as a fund-raising tool.

The First Official Challenge Coin…Maybe

Although no one is certain how challenge coins came to be, one story dates back to World War I, when a wealthy officer had bronze medallions struck with the flying squadron’s insignia to give to his men. Shortly after, one of the young flying aces was shot down over Germany and captured. The Germans took everything on his person except the small leather pouch he wore around his neck that happened to contain his medallion.

The pilot escaped and made his way to France. But the French believed he was a spy, and sentenced him to execution. In an effort to prove his identity, the pilot presented the medallion. A French soldier happened to recognize the insignia and the execution was delayed. The French confirmed his identity and sent him back to his unit.

One of the earliest challenge coins was minted by Colonel “Buffalo Bill” Quinn, 17th Infantry Regiment, who had them made for his men during the Korean War. The coin features a buffalo on one side as a nod to its creator, and the Regiment’s insignia on the other side. A hole was drilled in the top so the men could wear it around their necks, instead of in a leather pouch.

The Challenge

Stories say that the challenge began in Germany after World War II. Americans stationed there took up the local tradition of conducting “pfennig checks.” The pfennig was the lowest denomination of coin in Germany, and if you didn’t have one when a check was called, you were stuck buying the beers. This evolved from a pfenning to a unit’s medallion, and members would "challenge" each other by slamming a medallion down on the bar. If any member present didn’t have his medallion, he had to buy a drink for the challenger and for anyone else that had their coin. If all the other members had their medallions, the challenger had to buy everyone drinks.

The Secret Handshake

In June 2011, Secretary of Defense Robert Gates toured military bases in Afghanistan before his impending retirement. Along the way, he shook hands with dozens of men and women in the Armed Forces in what, to the naked eye, appeared to be a simple exchange of respect. It was, in fact, a secret handshake with a surprise inside for the recipient—a special Secretary of Defense challenge coin.

Not all challenge coins are passed by secret handshake, but it has become a tradition that many uphold. It could have its origins in the Second Boer War, fought between the British and South African colonists at the turn of the 20th century. The British hired many soldiers of fortune for the conflict, who, due to their mercenary status, were unable to earn medals of valor. It was not unusual, though, for the commanding officer of those mercenaries to receive the accommodation instead. Stories say that non-commissioned officers would often sneak into the tent of an unjustly awarded officer and cut the medal from the ribbon. Then, in a public ceremony, they would call the deserving mercenary forward and, palming the medal, shake his hand, passing it to the soldier as a way of indirectly thanking him for his service.

Special Forces Coins

Challenge coins began to catch on during the Vietnam War. The first coins from this era were created by either the Army's 10th or 11th Special Forces Group and were little more than common currency with the unit’s insignia stamped on one side, but the men in the unit carried them with pride.

More importantly, though, it was a lot safer than the alternative—bullet clubs, whose members carried a single unused bullet at all times. Many of these bullets were given as a reward for surviving a mission, with the idea that it was now a “last resort bullet,” to be used on yourself instead of surrendering if defeat seemed imminent. Of course carrying a bullet was little more than a show of machismo, so what started off as handgun or M16 rounds, soon escalated to .50 caliber bullets, anti-aircraft rounds, and even artillery shells in an effort to one-up each other.

Unfortunately, when these bullet club members presented “The Challenge” to each other in bars, it meant they were slamming live ammunition down on the table. Worried that a deadly accident might occur, command banned the ordnance, and replaced it with limited edition Special Forces coins instead. Soon nearly every unit had their own coin, and some even minted commemorative coins for especially hard-fought battles to hand out to those who lived to tell the tale.

President (and Vice President) Challenge Coins

Starting with Bill Clinton, every president has had his own challenge coin and, since Dick Cheney, the vice president has had one, too.

There are usually a few different Presidential coins—one for the inauguration, one that commemorates his administration, and one available to the general public, often in gift shops or online. But there's one special, official presidential coin that can only be received by shaking the hand of the most powerful man in the world. As you can probably guess, this is the rarest and most sought-after of all challenge coins.

The President can hand out a coin at his own discretion, but they are usually reserved for special occasions, military personnel, or foreign dignitaries. It’s been said that George W. Bush reserved his coins for injured soldiers coming back from the Middle East. President Obama hands them out fairly often, most notably to soldiers that man the stairs on Air Force One.

Beyond the Military

Challenge coins are now being used by many different organizations. In the federal government, everyone from Secret Service agents to White House staff to the President's personal valets have their own coins. Probably the coolest coins are those for White House Military Aides—the people who carry the atomic football—whose coins are, naturally, in the shape of a football.

However, thanks in part to custom coin companies online, everyone’s getting in on the tradition. Today, it’s not uncommon for police and fire departments to have coins, as do many civic organizations, such as the Lions Club and the Boy Scouts. Even the Star Wars cosplayers of the 501st Legion, Harley Davidson riders, and Linux users have their own coins. Challenge coins have become a long-lasting, highly-collectible way to show your allegiance anytime, anyplace.

Sergeant Marshall/Department of Defense, NARA // Public Domain
Would You Be Able to Pass a World War I Military Literacy Test?
Sergeant Marshall/Department of Defense, NARA // Public Domain
Sergeant Marshall/Department of Defense, NARA // Public Domain

Though reading and writing might not come to mind as the first requirement for trench warfare, during the early 20th century, the U.S. Army became increasingly concerned with whether or not its soldiers were literate. Thousands of World War I soldiers couldn't read printed directions on basic military tasks. The Army didn't implement its first major literacy program until the 1940s, but literacy tests were included in a battery of psychological evaluations World War I recruits went through to determine their mental fitness and intelligence, as the blog Futility Closet recently highlighted.

These unconventional literacy tests largely took the form of a yes or no questions with obvious answers, according to the 1921 report from the U.S. Surgeon General, Psychological Examining in the United States Army. Edited by pioneering intelligence-testing psychologist Robert Yerkes, who developed the military's first psychology exams for new recruits (and was also famous for his support for eugenics), the volume is a lengthy compilation of all of the methods the U.S. Army used to test the intelligence of its future soldiers. Many of these tests are now considered racist and culturally biased—some of the "intelligence" testing questions required recruits to know things like what products Velvet Joe (a figure used in tobacco campaigns) advertised—but some of the literacy questions, in particular, simply come off as weird in the modern era. Some are downright existential, in fact, while others—"Is a guitar a disease?"—come off as almost poetic.

A long questionnaire to test literacy, including questions like 'Is coal white?'
Psychological Examining in the United States Army, Google Books // Public Domain

One test, the Devens Literarcy Test, asked recruits questions like "Is genuine happiness a priceless treasure?" and "Does success tend to bring pleasure?" Another section of the test asked "Do boys like to play?" and "Do clerks enjoy a vacation?"

Other questions seem like they're up for debate, like "Are painters ever artless individuals?" and "Is extremely athletic exercise surely necessary?" Surely the answers to questions like "Should criminals forfeit liberty?" and "Is misuse of money an evil?" depend on the opinions of the reader. The answer to "Do imbeciles usually hold responsible offices?" might be different depending on how the person feels about their Congressional representative, and could surely be the spark for an hour-long argument at most dinner parties.

Still others are tests of cultural knowledge, not reading skill—a major modern criticism of Yerkes's work. Despite being arguably a pretty literate person, I certainly don't know the answer to the question "Do voluntary enlistments increase the army?" A question like "Are 'diminutive' and 'Lilliputian' nearly identical?" isn't exactly a test of literacy, but a test of whether or not you've read Gulliver's Travels, which doesn't exactly seem like a necessity for military success.

Luckily, some of the questions are pretty obvious, like "Is coal white?" That one I can answer. The full list of questions used in the various versions of the Devens test is below for you to test your own Army-level literacy.

  • Do dogs bark?
  • Is coal white?
  • Can you see?
  • Do men eat stones?
  • Do boys like to play?
  • Can a bed run?
  • Do books have hands?
  • Is ice hot?
  • Do winds blow?
  • Have all girls the same name?
  • Is warm clothing good for winter?
  • Is this page of paper white?
  • Are railroad tickets free?
  • Is every young woman a teacher?
  • Is it always perfect weather?
  • Is the heart within the body?
  • Do clerks enjoy a vacation?
  • Is the President a public official?
  • Would you enjoy losing a fortune?
  • Does an auto sometimes need repair?
  • Is it important to remember commands?
  • Are avenues usually paved with oxygen?
  • Do we desire serious trouble?
  • Is practical judgment valuable?
  • Ought a man's career to be ruined by accidents?
  • Do you cordially recommend forgery?
  • Does an emergency require immediate decision?
  • Should honesty bring misfortune to its possessor?
  • Are gradual improvements worth while?
  • Is a punctual person continually tardy?
  • Are instantaneous effects invariably rapid?
  • Should preliminary disappointment discourage you?
  • Is hearsay testimony trustworthy evidence?
  • Is wisdom characteristic of the best authorities?
  • Is extremely athletic exercise surely necessary?
  • Is incessant discussion usually boresome?
  • Are algebraic symbols ever found in manuals?
  • Are tentative regulations ever advantageous?
  • Are "diminutive" and "Lilliputian" nearly identical?
  • Is an infinitesimal titanic bulk possible?
  • Do all connubial unions eventuate felicitously?
  • Is a "gelatinous exaltation" ridiculous?
  • Are "sedate" and "hilarious" similar in meaning?
  • Is avarice sometimes exhibited by cameos?
  • Can a dog run?
  • Is water dry?
  • Can you read?
  • Do stones talk?
  • Do books eat?
  • Do cats go to school?
  • Are six more than two?
  • Is John a girl's name?
  • Are there letters in a word?
  • Is your nose on your face?
  • Can you carry water in a sieve?
  • Do soldiers wear uniforms?
  • Does it rain every morning?
  • Are newspapers made of iron?
  • Are "forward" and "backward" directions?
  • Do many people attend motion-picture theatres?
  • Do handkerchiefs frequently injure human beings?
  • Do magazines contain advertisements?
  • Are political questions often the subject of debates?
  • Are empires inclosed in envelopes?
  • Are members of the family usually regarded as guests?
  • Is genuine happiness a priceless treasure?
  • Do imbeciles usually hold responsible offices?
  • May chimneys be snipped off with scissors?
  • Is moderation a desirable virtue?
  • Are apish manners desired by a hostess?
  • Do conscientious brunettes exist?
  • Do serpents make oblong echoes?
  • Do voluntary enlistments increase the army?
  • Is hypocrisy approved by honest men?
  • Is virile behavior effeminate?
  • Do alleged facts often require verification?
  • Do pestilences ordinarily bestow great benefit?
  • Are painters ever artless individuals?
  • Do the defenders of citadels sometimes capitulate?
  • Do physicians ameliorate pathological conditions?
  • Is embezzlement a serious misdemeanor?
  • Do vagrants commonly possess immaculate cravats?
  • Are "loquacious" and "voluble" opposite in meaning?
  • May heresies arise among the laity?
  • Are piscatorial activities necessarily lucrative?
  • Do tendrils terminate in cerebral hemorrhages?
  • Does a baby cry?
  • Can a hat speak?
  • Do hens lay eggs?
  • Is a stone soft?
  • Is one more than seven?
  • Do the land and sea look just alike?
  • Are some books black?
  • Does water run up hill?
  • Are stamps used on letters?
  • Do 100 cents make a dollar?
  • Are we sure what events will happen next year?
  • Do ships sail on railroads?
  • Do stones float in the air?
  • May meat be cut with a knife?
  • Are ledges common in mountain districts?
  • Does success tend to bring pleasure?
  • Are diamonds mined in mid-ocean?
  • Is misuse of money an evil?
  • Should criminals forfeit liberty?
  • Is special information usually a disadvantage?
  • Are attempted suicides always fatal?
  • Are exalted positions held by distinguished men?
  • Does confusion favor the establishment of order?
  • Is a civil answer contrary to law?
  • Is a dilapidated garment nevertheless clothing?
  • Are textile manufacturers valueless?
  • Do thieves commit depredations?
  • Does close inspection handicap accurate report?
  • Do transparent goggles transmit light?
  • Do illiterate men read romances?
  • Is irony connected with blast furnaces?
  • Do avalanches ever descend mountains?
  • Are scythes always swung by swarthy men?
  • Do pirates accumulate booty?
  • Are intervals of repose appreciated?
  • Are intermittent sounds discontinuous?
  • Is an avocational activity ordinarily pleasurable?
  • Are pernicious pedestrians translucent?
  • Are amicable relationships disrupted by increased congeniality?
  • Are many nocturnal raids surreptitiously planned
  • Are milksops likely to perpetrate violent offenses?
  • Are "precipitancy" and "procrastination" synonymous?
  • Is snow cold?
  • Can a dog read?
  • Do houses have doors?
  • Has a horse five legs?
  • Are three more than ten?
  • Do mice love cats?
  • Does a hat belong to you?
  • Do animals have glass eyes?
  • Should fathers provide clothing for children?
  • Is it true that lead is heavy
  • Do poor men have much money?
  • Is summer colder than winter?
  • Can a horse tell time by a watch?
  • Is a city larger than a country town?
  • Does Christmas ever fall on Tuesday?
  • Do Christians often overlook faults?
  • Are difficult problems easily solved?
  • Do convicts sometimes escape from prison?
  • Should the courts secure justice for everybody?
  • Are scoundrels always intoxicated?
  • Is a guitar a kind of disease?
  • Do jugglers furnish entertainment?
  • Should we build on insecure foundations?
  • Do annual conventions take place biweekly?
  • Does persistent effort favor ultimate success?
  • Is a shrewd man necessarily admired?
  • Is manual skill advantageous?
  • Are elaborate bonnets inexpensive?
  • Are petty annoyances irritating?
  • Are false arguments valid?
  • Do you approve of ruthless massacres?
  • Do blemishes occur in complexions?
  • Is air found in a complete vacuum?
  • Do robins migrate periodically?
  • Are weird tales sometimes gruesome?
  • Do felines possess locomotor appendages?
  • Do demented individuals frequently have hallucinations?
  • Are laconic messages sometimes verbose?
  • Are perfunctory endeavors usually efficacious?
  • Would a deluge extinguish a smouldering trellis?
  • Are devastated suburbs exhilarating vistas?
  • Are "contingent" and "independent" alike in meaning?

[h/t Futility Closet]

10 Not-So-Small Facts About the Volkswagen Beetle

While Volkswagen has announced—for a second time—that it's going to cease production on the Beetle, people are still singing the praises of the quirky little car. Here are 10 not-so-small things you need to know about the German car that was once named one of the top four cars of the century.


Adolf Hitler checks out a VW Beetle
Getty Images

It’s long been said that Adolf Hitler was the man behind the Beetle, and that’s sort of true. The dictator wanted German families to be able to afford a car, so he enlisted automaker Ferdinand Porsche (yes, that Porsche) to make “the people’s car.” But the basis for the Beetle had been around since long before Hitler’s demand; the Bug was heavily influenced by Porsche's V series. Rumors that Hitler directly designed the car are probably false; though he was the one who reportedly said that the car should look like a beetle, because “You only have to observe nature to learn how best to achieve streamlining,” it’s likely that he was regurgitating something he had read in an automotive magazine. Still, one thing is for certain: Hitler himself placed the cornerstone for the Porsche factory in Wolfsburg, Germany.


Perhaps still wary of anything imported from Germany, Americans shunned the Beetle when it was introduced in the States in 1949: Only two were sold in the first year. But after that, sales grew quickly. By the 1960s, hundreds of thousands of Bugs were sold every year, topping out at 570,000 in 1970.


A pink VW Beetle

We have the public to thank for the car’s distinctive nickname. Originally known as the Volkswagen Type 1, the car’s curves and rounded top led to its later, insect-like moniker. Volkswagen must have realized they had a good thing on their hands, because they started referring to the car as the VW Beetle in the late 1960s.


The UK and the U.S. aren’t the only countries that bestowed a new name on the Volkswagen Type 1. In France, it's called Coccinellewhich means ladybug. It's Maggiolino and Fusca in Italy and Brazil, respectively, both of which mean "beetle." Mexico calls it Vocho; it's Peta (turtle) in Bolivia; and Kodok (frog) in Indonesia. 


In 1999, Advertising Age declared the car's not-so-small ad campaign to be the best campaign of the last 100 years, besting Coca-Cola, Marlboro, Nike, and McDonald’s. The quirky concept and copy—which, according to Advertising Age, “Gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body”—was a game-changer for the entire industry.

The "Think Small" line and accompanying self-deprecating copy was written by Julian Koenig, who was also responsible for naming Earth Day and coming up with Timex’s “It takes a licking and keeps on ticking” tagline. He’s also half-responsible for daughter Sarah Koenig, whom you may know from NPR’s This American Life and Serial.


Herbie the Love Bug

Because of their distinctive aesthetic, VW Bugs have been associated with everything from the Beatles to Transformers. A few highlights:

  • The Beetle with the license plate “LMW 28IF” on the cover of The Beatles' Abbey Road album was sold at an auction for $23,000 in 1986. It is now on display at Volkswagen's AutoMuseum at the company’s headquarters in Wolfsburg, Germany.
  • The Fremont Troll sculpture in Seattle, a huge statue lurking under the Aurora Bridge, clutches an actual VW Beetle. An in-progress picture shows that the car was once red. It also once contained a time capsule of Elvis memorabilia, which was stolen.
  • The Herbie the Love Bug series was a big hit for Disney in the late 1960s and early 1970s. One of the original Herbies sold for $126,500 at an auction in 2015.
  • In the original Transformers cartoon, Bumblebee transformed from a VW Bug. The car was changed to a Camaro for the live-action movies.


The so-called “blumenvasen,” a small vase that could be clipped to the dashboard, speaker grille, or windshield, was porcelain when it was originally offered. The nod to flower power became such a symbol of the car that it was incorporated into the 1998 redesign. Sadly, it didn’t make the cut for the most recent overhaul: The vase was eliminated in 2011 by marketing execs apparently seeking to make the car more male-friendly.


When the millionth VW Beetle rolled off the line in 1955, the company capped the achievement by plating the car in gold and giving it diamante accents. They also created a Bug with a wicker body in collaboration with master basket-maker Thomas Heinrich.


After WWII, the VW factory in Wolfsburg, Germany, was supposed to be handed over to the British. No British car manufacturer wanted to take responsibility for the company, though, saying that "the vehicle does not meet the fundamental technical requirement of a motor-car," "it is quite unattractive to the average buyer," and that "To build the car commercially would be a completely uneconomic enterprise." Whoops.


The last VW Bug
Getty Images

Beetle #21,529,464—the one celebrated by the mariachi band—is now at Volkswagen's AutoMuseum.


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