I love how creative the book industry's marketing efforts have become. Gone -- well, mostly gone -- are the boring advertisements of old in which the author simply says a few words imploring you to read their book. Today, the marketing medium of choice is the ever-popular book trailer; book trailers are becoming increasingly longer, more complex, and more creative. These are just some of our favorites...
Modernist Cuisine by Nathan Myhrvold, Chris Young, and Maxime Bilet
Published by The Cooking Lab, March 2011
Room by Emma Donoghue
Published by HarperCollins (Canada), August 2010
You Are Not So Smart by David McRaney
Published by Gotham, October 2011
When I Grow Up by Al Yankovic and Wes Hargis
Published by HarperCollins, February 2011
Post-It Note Diaries by Arthur Jones
Published by Plume, October 2011
Nina in That Makes Me Mad! by Hilary Knight and Steven Kroll
Published by Toon Books, September 2011
Unaccountable by Marty Makary, M.D.
Published by Bloomsbury Press, September 2012
Twenties Girl by Sophie Kinsella
Published by Dial Press (UK), July 2009
Instant: The Story of Polaroid by Christopher Bonanos
Published by Princeton Architectural Press, September 2012
The Boy with the Cuckoo-Clock Heart by Mathias Malzieu
Published by Flammarion (in French), October 2007
What's the best book trailer you've seen? Let us know in the comments!